Blog
News and updates about the platform
The Under-500-MAD/Month AI Stack for Moroccan Small Businesses
You don't need a big budget to use AI effectively in your Moroccan business. Here's a practical stack that costs under 500 MAD per month and actually works.
WhatsApp Broadcasts vs 1-to-1 Service: Getting the Balance Right
Moroccan businesses often overuse broadcasts or underuse them. Here's how to think about when to broadcast and when to stay personal on WhatsApp.
Building a Multilingual AI Agent for FR / AR / EN Markets
A practical guide to building WhatsApp AI agents that handle French, Arabic, and English — including the code-switching reality of North African communication.
Building a WhatsApp Order Flow for Morocco's COD Reality
Cash on delivery dominates Moroccan e-commerce. Here's how to build a WhatsApp order flow that handles COD friction — confirmation, reschedules, and failed deliveries.
Automating Customer Support in Darija: What Actually Works
Most chatbot platforms are built for English or French. Here's how Moroccan businesses can automate WhatsApp support in Darija without losing the personal touch.
WhatsApp Business vs WhatsApp API: What Moroccan SMBs Need to Know
Confused between WhatsApp Business app and the WhatsApp API? Here's a plain-language breakdown for Moroccan small businesses ready to grow on WhatsApp.